By Susan Johnes
Posted October 10th 2018
Ms. Lauryn Hill has teamed up with American outdoor apparel brand Woolwich to design a capsule collection. For their autumn/winter 2018 campaign “American Soul Since 1830,” Hill is the star as well as a designer and it is her first major fashion campaign.
For the campaign video, she visited New York City’s Washington Heights, as well as the Harlem Theater where she shot the video for “Doo Wop (That Thing).”
The campaign was shot by photographer Jack Davison and Hill’s capsule collection will be available in Woolwich stores in North America and Europe.
According to Vogue, she “came up with 30 jacket sketches” during the process of the collaboration and has been customizing her clothes for years.
As British Vogue reports, the campaign was done in collaboration with Rihanna’s longtime stylist Mel Ottenberg. The line, which features a number of jackets, is due to hit Woolrich stores in the coming months.
Woolrich is an American brand that was founded in 1830 and considers itself “the original outdoor clothing company.” As is fitting, the campaign is titled, “Woolrich: American Soul Since 1830.”
In an interview with The Hollywood Reporter, Woolrich’s creative director, Andrea Cane, explained why they selected Hill for the campaign.
“The opportunity to work with Ms. Hill was the perfect start to our ongoing ‘American Soul’ project, highlighting Woolrich’s American heritage,” Cane said.
Cane added, “We wanted Ms. Hill to bring her unique artistic eye to the product and DNA of the brand, so we invited her to put her own spin on these classic Woolrich styles.”
The pieces designed by the rapper, singer and actress feature prints of her album cover as well as photos of herself. Before this collaboration, Hill had been designing and sewing her own clothes for the past few years, so the collaboration was very natural for her.