FEATURED PHOTO: OHIO COVID-19 MINORITY HEALTH STIKEFORCE CO-CHAIR URSEL MCELROY
Patch.com By Chris Mosby, Posted September 3rd 2020
The “More than a Mask” campaign is directed at communities of color throughout the Buckeye State.
Ohio’s Minority Health Strike Force is launching a new campaign to provide COVID-19 resources to communities of color in the Buckeye State.
The “More than a Mask” campaign will deliver specific messaging and resources to communities of color to prevent further spread of COVID-19. Evidence has repeatedly shown that communities of color have been disproportionately impacted by the pandemic, specifically Black and Latino communities.
According to the Ohio Department of Health, Black Ohioans represent 14 percent of the state’s population but make up 24 percent of the state’s total positive COVID-19 cases, 32 percent of hospitalizations and 19 percent of deaths.
“As Governor DeWine said in his letter in Ohio’s Executive Response: A Plan of Action to Advance Equity, inequities can only be changed by intentional acts to break down barriers,” said Ohio COVID-19 Minority Health Strikeforce Co-Chairs, Alisha Nelson and Ursel McElroy. “The campaign features real people living in Ohio communities and will spur healthy behaviors to keep our friends and families safe through targeted COVID-19 prevention messaging.”
The “More than a Mask” campaign will utilize both paid advertising and grassroots efforts. An example of the campaign’s efforts is below:
The Ohio Minority Health Strike Force has previously come under fire from the Ohio Legislative Black Caucus (OLBC) for its lack of direct impact in the state.
“Anything short of direct action is a disgrace and a clear message that our Black and brown families and communities are not valued during these unprecedented times,” state Rep. Stephanie Howse said in May.